Business Solutions

Webinar Titles

2010-06-26T10:55:00.001-07:00

7 Steps to Social Media Sales Success

Social Media Branding

Social Media Content Strategies

Blogging

Social Media Audience

Facebook Marketing

Advanced Facebook Marketing

Twitter Marketing

LinkedIn Marketing

YouTube Marketing

People Who Need Social Media Training

2010-06-26T10:54:00.001-07:00

Who Needs Weekly Webinars?

Real Estate Agents

Mortgage Brokers

Insurance Agents

Sales People

Recruiters

Large Sales Teams

Entrepreneurs

Small businesses

Media

Job Seekers

College Students

dotJenna's Coaching Clients

Non Profits

Coaches

Writers, Reporters, Media

Title Companies

Why People Procrastinate

2010-06-06T08:29:00.000-07:00

They don’t feel enough pain to make a change
They are too busy and just forget
They don’t feel that the perceived value outweighs your asking price
They are just lazy

8 Universal Motivations

2010-06-06T08:14:00.000-07:00

1. To be wealthy
2. To be good looking
3. To be healthy
4. To be popular
5. To have security
6. To achieve inner peace
7. To have free time
8. To have fun

12 Step to Sales Letter

2010-06-06T08:09:00.000-07:00

Results-oriented sales letters will need to address some or all of these objections to be effective. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. The 12 steps are:

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder
Each of these 12 steps add to reader’s emotions while calming their fears.

Sales Hurdles

2010-06-06T08:07:00.001-07:00

1. “You don’t understand my problem”
2. “How do I know you’re qualified?”
3. “I don’t believe you”
4. “I don’t need it right now”
5. “It won’t work for me”
6. “What happens if I don’t like it?”
7. “I can’t afford it”

Cost / No Money Objection

2010-06-05T19:55:00.001-07:00

Many would-be social media success stories are thwarted by the lure of "FREE Marketing." These hard-working, go-getter personality types just plow ahead without a map, hoping to learn by trial-and- error, to get ahead without investing the time, energy and effort needed to make sure all your future efforts are on the right path to where you want to go.

Remember, that's not the way life works. The world rewards those who are well prepared, well trained and well EQUIPPED with the right experience, knowledge and mastery of the tools at their fingertips.

What if you were in need of a reliable computer for your business and you went to the local Apple Store and they were offering 2 computers that day. One is 100% free, the other is $1500. Which would you want for your business computing? The wisest choice is the one that costs money, knowing that nothing in life comes cheap, easy or free.

When it comes to social media, many professionals are like the first situation, wandering aimlessly through social sites, not sure of how to achieve results, and not even knowing where they're going, what they're doing or why they're doing it. These well-meaning people are more like drifters hitchhiking, hoping to find a way than precision race cars poised to win the race to the finish line of success.

Effectiveness

2010-06-05T11:51:00.001-07:00

I can't use the word "Effectiveness" any more. I use it entirely too much. Here is list of words that I can substitute for the word "Effectiveness."

Capable, Cogent, resultant, striking,

impressive, sufficient, sound, effectual, practical, efficient, convincing, fruitful, potent, powerful

Easy

elementary, ABCs

Take a moment to look at my marketing techniques

2010-06-05T11:31:00.000-07:00

People always want to know how I go about achieving results. A good example can be found in my own marketing. This very newsletter is a prime example of how I use different marketing techniques to infiltrate my clients' social presence with irresistible hooks that prospects can't resist. There are strategies infused into this email newsletter that you can't even detect without a keen understanding of cyberpsychology and web content copy writing as well as several other disciplines.

My expertise is accessed by my Client Partners during our once-per-week, one-to-one Power Sessions, where I show you not only where, why and what to post online, but most importantly, I show you step-by-step how to post in a way that piques interest, builds your image, spreads virally, bonds with your readers and grows your network. I give you specific scientifically-based strategies for staying in the forefront of their minds of your audience and compelling them to take action.

I show you small ways to improve what you're currently doing that will bring BIG results. There are usually small, tiny, miniscule changes that need to be adjusted in your social media posting style that will make the difference between 30 comments or 2. I work with my clients, through my 7 Steps to Social Media Sales Success Program to make maximum impact by optimizing the use of their time.
These objectives cannot be met without serious consideration given to the underlying aspects of your marketing plan.

No Time

2010-06-05T11:26:00.001-07:00

Your time is precious! Why waste a single moment doing a task or performing tasks that aren't 100% effective and proven to get you to your destination?

I work with my clients, through my 7 Steps to Social Media Sales Success Program to make maximum impact by the maximum use of their time.

Time Management Techniques

Social media comes with many time management techniques built in.

No More Business As Usual

2010-06-05T11:21:00.000-07:00

STOP

Can't continue "business as usual." You need an image consultant of sorts to help you to enhance your image, and empower you to think like a star.

Half effort will bring half results.

Can you imagine the Dallas Cowboys or the LA Lakers or the NY Giants going to the Super Bowl without a Coach?

You are a superstar. You're good at what you do, but realistically speaking, can you possibly be good at everything? Chances are, the answer is no. You can't do everything and everything well. If you try--you will end up being mediocre at all, or as the old saying goes, "pursuer of everything, master of none."

Have you ever been so busy that you failed to stop what you were doing, take a step back and consider an easier, more effective means for achieving results? (I have!)

I've made this and other mistakes, so now I've learned to take time away from all the "busy-ness" and analyze the situation to see if there is some other way--better way to accomplish my goals. When I do this, I find ideas I never would have thought of down in the trenches, and this further illuminates my path and causes me to exceed my own expectations.

Too Busy - No Time

2010-06-05T11:19:00.000-07:00

Does your business stand in the way of your own success?

Action Verbs

2010-06-05T11:10:00.000-07:00

Catapult, Jump, Climb, Position, Elevate

Boost, Enhance, Upgrade

Trigger

Promote

Springboard you

Spring

Bounce, Benefit, Rescue,

Receive

Gather

Propel

Harness

Launch

Qualify

Empower, Authorize, Motivate, Sanction, Allow

Prepare

Ready, Supply

Endow, Advance, Break-Out, Expand, Raise, Carry

Gear Up, Upgrade, Aid, Lift, Further, Encourage, Push, Sustain

Free, Release, Reassure, Drive, Assist

Release

Educate

Arm, Furnish, Equip

Emotions

2010-06-05T10:45:00.001-07:00

Invoke the following emotions for use in your social media sales presentation:

Joy
Peace
Comfort
Safety
Well-Being
Clarity
Support
Undertanding

Email Newsletter Titles

2010-06-05T10:42:00.001-07:00

How many friends do you have?

Does your pride stop you?

Do you stand in the way of your own success?

Are you going to rescue yourself?

Are you engaged in lazy marketing?

Have you reached the top of your internal success thermometer?

Fame

2010-06-05T10:41:00.000-07:00

Fame

Superstar
Popularity
Sold-Out Show
Celebrity
Almost Famous
Famous
Autograph
Paparazzi
Photographers
Exclusive
Fortune, Rich, Wealth, Affluent
People want to know you.
Your name and image goes before you.
Audience
Fans
Public Eye
Interviews
Press
On Set
Movie, Television
"Action" & "Cut"
Limelight

Harness the Power of Testimonials

2010-06-05T10:36:00.001-07:00

Words to use in the testimonials include action words that invoke intense feeling and emotion.

I am blown away by your Coaching Services.

I fully expected your services to bring results, and you have exceeded my expectations.

YOU ARE AN ANGEL! YOU ARE THE FLASHLIGHT THAT CUTS THROUGH THE FOG! What you are doing here... There are no words to describe how incredible this is...

It stirs my analytical mind and soothes my emotional state.

I was "fascinated and riveted" by your posts.
You have a brilliant mind.
Every time I get a new client because of you, I am overtaken by ripples of joy.

Piques my curiosity and clarifies my path.
Gives me a clear cut guide for achieving high-visibility among my target market.
Excites me to no end.
Your system gives me the tools I need to increase my popularity among my target market.

Why Hire a Coach?

2010-06-05T09:49:00.000-07:00

Can you imagine the Dallas Cowboys or the LA Lakers or the NY Giants going to the Super Bowl without a Coach?

A Coach is the person who helps the athlete to achieve success. All great names in sports have a coach behind them, helping them to operate at their highest level of achievement.

"direction, instruction & training"

Duties of a Coach

Organize the team.

Maintain focus.

Motivate to win.

Strategize future wins.

Lookout for obstacles.

Analyze opponent.

Provide info.

Give direction.

Hold accountable.

Combat excuses.

Revive, Support & Encourage.

Instruct

Foster team spirit.

Allow player to focus on what he or she does best.

Cheering on sidelines.

If you keep doing what you've always done, you're going to get what you've always gotten.

Sports Analogies

2010-06-05T09:46:00.000-07:00

Raving Fans
Stadium
Touchdown
1st Down
Batting 1000
Huddle
Pitch
Double Header
Pitcher
Catcher
Home Run
Goal
Eye on the Ball
Coach
Referee
Winner
Game
Loser
Failure
Missed Goal
Quarterback
Sack
Defense / Offense
Opponent
Playing Field

Doing Social Media on Your Own

2010-06-05T09:41:00.001-07:00

Sure, you can do social media on your own, it's free, after all, to create a Facebook Account. All you need is a few Social Media classes from your local title company and you're off and running, right?

Social media success involves more than just having a Facebook account and posting business stuff and personal stuff. Sure, you can get some attention this way, but can you really develop a strong, cohesive network of raving fans? Chances are, you need

We offer special formulas for

A little success through social media does not

Quantum Leap

A quantum leap is going from where you are now, to an exponential place without exerting extra effort.

We help our clients make the QUANTUM LEAP from mediocre social marketing to home runs, touch downs and a stadium of raving wild fans, hooting and hollering your praises.

One step away from raving fans?

Let's just say

The problem with so many of my clients is the lack of true honesty and authenticity. Hard to believe, but there are many people who do not realize what--of all that's going on in their heads--is interesting to others. And, if they do understand that, they don't know how to frame their posts in a way that generates the ultimate response.

I've studied thousands of Facebook Fan pages from the most engaging to the most drab. I've colllected my thoughts and theories and results of my research and created a formula for achieving rapid success very quickly.

Some of us have blind spots that we can't even see. A coach or consultant who is trained in a specific area can be indispensable resource for quickly cutting-to-the-chase and giving you the instruction you need to take immediate action and get immediate results.

Sometimes the difference between massive success and mediocrity is very small, but you will never find the proper route without the proper road map.

Have you ever driven around looking for your destination without a GPS? You know how frustrating it is to search for a specific address when there are no signs marking the way. It's unnerving to turn circles again and again only to end up being late for the appointment, and having to call the location (which may or may not have a live receptionist to direct you).

Easy, Simple

2010-06-05T09:28:00.000-07:00

Complex to the simple

Common Sense strategies

simplify the complex

Giving you what WORKS

Connect Things

2010-06-04T23:35:00.000-07:00

"Don't let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will
pass anyway; we might just as well put that passing time to the best possible use."

— Earl Nightingale

People may think they are doing the right thing, and wonder why they aren't getting comments and likes.

These people need help in formulating posts that apply the Pull Factor.
You = Success
Top Producer = Awards = Productions = Units Sold

Make Partner

Buy the things you want

Shop at Nordstrom

Stash money away

Save for retirement

Retirement

Get promoted

Build a sustainable business

Prestige

Smart, Intelligent Guru, Expert, Master

Accolades

Secret path

Buried treasure

Fortune, Gems, Stash, Cash, Money

Gold

Hoard --- Hide from competitors

Bounty
Pirates

Jewel, Money, Nest Egg, Treasure Chest, Pot-of-Gold

Riches, Richness, Value, Wealth

Success, Achievement, Advancement
Worth, Valuable, Treasure Trove, Pearl, rich, Prize, Reserves, Stash, Wealth, Gold

Raving Fans, Spotlight, Famous, Academy Award, Miss America, Savings Account

Surplus, Excess, Abundance, Wealth, Reward, FREE, winner, Olympic Gold

Risk

Sure Thing
Proven
Tested, Tried
Free Trial
Guaranteed

Empty Promises

Common Sense Approach
Like anything else, requires work
Many people will lie and say it won't take anything from you, then you're duped.

Some promises are good and some are bad. You are faced with the decision every day to choose between good and great.

Associate decision to hire me as Coach...

What's the best decision you've ever made.

Would you agree that going to grade school, middle school and high school was a good decision?
Do you believe in the value of education?
Where would you be without your education?
What takes more time? Taking a class from an expert, or trying research and figure everything out on your own?

The closest thing I can compare this to is...

When you post news articles relevant to your topic, it associates you with that relevancy. It makes you look 1000 times more credible.

Emotions

2010-06-04T23:01:00.001-07:00

To stop a person from feeling one thing, stimulate the opposite emotion.

Are you afraid of making the wrong decision?

What is the best decision you've ever made in your business? Why was that the best decision? How did you come about making that decision? Are you glad you did what you did? What if you had not made the decision, and chosen not to act, how would your life and business be different today?

Emotion Association

We re-feel emotions when we're reciting past events.

When we empathize with someone, we bond with them. This is also the same as getting into "Agreement" or getting "Congruent" in closing sales.

Effective sales copy is a series of AGREEMENTS. You must empathize first to bond, then change emotion and they will follow you. #sales #in

Association Principal

So connect things. Connect people with their needs and wants. Connect what you want with what they want. Connect what is already accepted with what you want to be accepted.

You can connect in time, starting with things with which they cannot disagree, and following immediately with things of which you want to persuade them.

One of the most powerful things you can do is to connect personally -- from them to you. They will then follow you. You can get them to connect visually, for example making yourself look powerful and attractive. You can connect emotionally, getting them into a buying frame of mind before presenting what you have to sell.

Emotional Impact

2010-06-04T22:52:00.001-07:00

Focalism: Focus on one thing when persuading may lead the person to forget about other factors. http://tinyurl.com/2upe2on

Impact bias: over-estimating the effect of emotional event. Persuade people by asking them to think about the emotional impact of events you describe. They will over-estimate and hence be more open to suggestions. How horrible does it feel not to know what you're doing. What if you're doing everything wrong?

What if there were a better way of doing what you're doing?

What if there were an easy way to get started, but you never made the effort to find out about it?

What if learning my 7 Steps to Social Media Success were the only thing standing in the way between you, and getting your business to the next level?

Why would you allow yourself to stay in a mediocre position when there is an opportunity to take advantage of a proven, tested and easy-to-implement approach?

Potential Email Titles

2010-06-04T09:21:00.001-07:00

Is Fear Holding You Back?
Are You Out of Time?
Not Sure of Which Path to Take?

What's Stopping You?

2010-06-03T17:33:00.000-07:00

1. Not sure what I want to do.
2. I feel like I'll end up doing it on my own.
3. Don't feel like I need anyone to help me.
4. I don't have the time to sit down and concentrate on making the purchase.
5. Afraid it is not a good decision.
6. Afraid it will not help me accomplish my goals.

2010-06-01T21:11:00.000-07:00

TERMS AND CONDITIONS OF USE

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You understand and agree that your use of our website is limited and non-exclusive as a nontransferable revocable licensee. We may terminate your license to use our website, and access to our website, for any reason, and without giving you notice.

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This Terms and Conditions of Use was last updated on 06-01-2010.

Copyright © 201008-2009 and licensed for use by the owner of this website All Rights Reserved. No portion of this document may be copied or used by anyone other than the licensee without the express written permission of the copyright owner.

Sales Letters & Systems

2010-06-01T20:52:00.001-07:00

http://www.socialmediamarketingonsteroids.com/

http://saleslettersoftware.net/?hop=1freesite1

http://www.sales-letter-guru.com/

http://www.businessknowhow.com/marketing/salestempl.htm

Words for Systems

2010-06-01T15:50:00.000-07:00

Systems
Formula
Program
Blue Print
Procedure
Process
Method
Equation
Credo
Creed

Problem

2010-06-01T15:41:00.001-07:00

Until now, there has not been a system for building a community of people within a niche target market, and converting those within your network into viable leads.

Bad Situation

2010-06-01T15:03:00.000-07:00

Merry-go-round

Feast or famine

Losing an uphill battle

Can't get traction

Frustrated

Ways to Make Your Product Sound Great

2010-06-01T08:13:00.000-07:00

Everything handed to you on a silver platter.
Most complete program available --- Give examples
Paint-by-numbers approach.
Mind blowing
Exciting
Featuring
Creating systems
Social Media Mastery
Gives you powerful insight into dotJenna's Get Famous Programs
More importantly, how these tools can take you to levels of success, that up until now, you have probably only imagined
Most complete buzz generation program for small business owner.
Founder of the Social Media Sales Success System
Using her unique marketing principals, she went from having a mediocre practice not generating enough income, to having 2 separate companies bursting at the seams.
Celebrated author of 2 manuals... available at
Potent
Get access, Get Connected, Exclusive
Build solid relationships and partners
Live interactive forum
Accountability Partners
Meet, Grow and Organize your own tribe
Won't need to waste your time interviewing team members
Support you, guide you and feed you and help you in so many ways
We are having a blast
Total Game Changer
Jonathan Budd
Amy Porterfield
Caleb Jennings
Aaron Fortner

Consider

Eliminate waste

Tell people how to proceed in working with you...

Problems I Solve for My Clients

2010-05-30T22:08:00.000-07:00

The 3 main problems I solve for my clients are:

1. Help you make money by helping you get more clients for less money.

2. Show you how to save time through internet marketing automation.

3. Empower you with cutting-edge knowledge to make better use of social media technology.

Problems of My Ideal Clients

2010-05-30T22:01:00.001-07:00

My ideal clients have the following problems:

Limited resources
Need clients yesterday
Limited time
Stress
A million things to do
Lack of understanding of marketing
Lack of understanding of technology
Lack of technical skills
Limited staff
Lack of writing ability needed for web marketing
Lack of sales skills
Lack of a plan
Pressure to perform their core-competency
Lack of systems
Lack understanding of social media / web marketing
Lack of professional branding
Lack of professional marketing materials
No where to market themselves
Lack of confidence

My Ideal Client

2010-05-30T21:58:00.000-07:00

My ideal client is...

1. An over-achiever, a go-getter

2. Actively pursuing new business, wanting to grow his or her business.

3. Located in the USA.

4. Willing to learn new technology, or to implement new technology

5. Small business owner, real estate agent, entrepreneur, start up, doctor, lawyer, home contractors and others who are running small shops or small companies.

Skills Needed for Social Media

2010-05-29T14:15:00.000-07:00

Advertising
Lead Generation
Marketing
Internet
Sales
Customer Service
Writing
Psychology
Graphic Design
Public Relations

How You Will Feel When You Work With Me

2010-05-29T12:33:00.000-07:00

Advertisements in magazines and on television and billboards give the viewer the impression of how they will be AFTER they have made the purchase, creating an image of themselves once they use the product.

When people hire dotJenna for social media coaching, they will feel:

Knowledgeable - All your questions about social media and web marketing will be answered.
In control - You won't be at the mercy of not knowing. You will know what you need to do to take control of marketing your business online.
Savvy - You will know how to use the social media.
Intelligent - Capitalize on our knowledge, experience and implementation.
Relieved - They will be relieved to know an expert is helping them accomplish their goals using the efficiencies of the web.
Happy - You will be happy once you see that you can reach your target market and beyond for a fraction of the cost of traditional marketing.

Benefits of Social Media

2010-05-20T19:38:00.001-07:00

Social media is the wave of the future, and definitely the fastest, most affordable AND effective way to market most small businesses. (In some cases, social media marketing is FREE!) The efficiency of the internet and new inventions in connectivity, networking and relationship building have made promoting your yourself, company and products and services easier than ever.

Let's start by getting our heads around the many advantages of using social media as your primary means of marketing. Once you see how super

Here's why social media marketing is better than traditional marketing:

It's a time-saver

It's a profit-generator

It's a money saver

It's a reputation builder

It's easier
It's more targeted

It's more powerful
It's a better relationship builder

It's a relationship manager

Social Media is a Faster Way to Market

You can promote your business easier today than ever before using social media, which means that you can get results, and return on your hard work faster than traditional advertising methods.

Social Media Saves You Time

Today you can network with people and build relationships with those in your target market in stealth time. One year is the equivalent of 10 years.

It's a Money Maker

You can bring in business and make more sales by using social media. You can get to know lots of different people in a wide variety of targeted-demographics, which means more people can know you, like you and call you up when they're ready to do business.

It's a Money Saver

Social media is not only a MONEY MAKER--it generates leads and builds your reputation--but also SAVES you the COSTS of traditional advertising. How much do you usually spend on advertising? Think about your advertising expenses for last year, include everything from print ads, to pay-per-click fees, to buying doodads for giving away. Social media takes the place of all of that by allowing you to network with people in your target market directly, building real relationships by sharing and engaging with your prospects

More Targeted

Using social media, we are able to pinpoint with precision accuracy those people who are most likely to purchase what you offer. Unlike mass media, which involves waste in contacting everyone (even those who are not in your target market), or print ads which only touch a small fraction of those in your target market, social media gets to the heart of

It's Easier

Internet marketing is easier than traditional marketing, and takes less steps. If you make a mistake, you can change it on the web in real time. If you make a mistake on printed materials, you are stuck with a slew of brochures you can't use. All you need is a few basic technical skills to get started in social media marketing.

It's Affordable (FREE)

Yes! Social media marketing is free to anyone who can login and create an account on Facebook, Twitter or any other social media site. If you're more established, you may be too busy to handle your own social media, and in that case you need assistance in your social media promotions. Even if you hire someone to help you, it's way less expensive than traditional marketing.

It's More Effective

Social media is more effective than traditional marketing methods used by small businesses in the past such as Yellow Page Ads, Radio Ads or Door Flyers. Why? Because social media is more targeted, and helps you to engage and build relationships with individuals within your target market. If you are doing you are social media campaign correctly, you should make fast friends with your audience, building trust and loyalty long term.

Social Media Can Get You Press

The proper use of Social Media can get you press. Public relations firms are all-over social media, even pitching book deals on Twitter. If you want to be considered for news articles and television interviews, making your presence known online is an easy alternative to pitching and promoting yourself via email and snail mail.

It's Farther Reaching

Social media gives you power to reach more people in less time for less money than traditional marketing means.

It's More Targeted

It's More Powerful

It's a better relationship builder

It's a relationship manager

It Builds Momentum

You will be able to do more in less time with social media.

You can share the message of what you offer with more people. The more people who know you and like you, the more business you will generate.

You will be able to manage your prospects by communicating with them regularly, staying on the top of their list for when they are ready to make a purchase.

If you use social media correctly, you can become very well known for your area of expertise, and be called upon by traditional media outlets such as newspapers, magazines and TV programs.

Social media can expand the horizons of your business and bring you into networks of people you once only dreamed of working with. You can reach just about ANYONE through social media.

But, there is a catch.

You must know what to do. Along with new media and new tools comes new rules for marketing. It's not just business-as-usual. In order to promote your business effectively online, you must learn the rules of the game. Not only must you know how to use the social media technology, but you also must understand how to position your business in front of your target market. You need a game plan, and you WANT the fast track to success.

your brand online, how to locate, attract, captivate and bond with your target market, how to convert audience members into clients, and how to keep people in your community continuously engaged with your brand well into the future.

market your business within web communities, and how to build a network, how to engage your target market around your brand.

ow to use these powerful new tools at your fingertips before you will realize their business-generating power.

Social Media Technical Training

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- How to copy URLs and post them to Facebook.
- How

Titles

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Who Else Wants To Learn How to Become Famous Among Your Target Market By Joining My New Super Social Sales Success® 3.0 Group Study Program?

Now The Enjoy Business-Getting Power Of 20 Years Of My Absolute Best Sales Research, Breakthroughs And Innovation, Jam-Packed Into My Best Social Sales Success® Course Ever

Are You Confused?

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Not sure of how to market your business in the world of new media and technology? Are you lacking the know-how market yourself through social media? Have you taken Facebook and Twitter classes, only to have more questions than before you took the class? Are you at a standstill, waiting to see what happens before you do anything at all?

Confusion. You have so many choices, choices, choices. Sometimes trying to decide what to do first gives you a headache. The state of not knowing leaves you uncomfortable, befuddled and maybe even a bit embarrassed.

Frustration. Let's say you have taken steps to untangle the knots of social marketing... perhaps you've joined a group or taken a class or two. Are you any more confident now? Nothing is more frustrating than when you take steps to learn something, but end up more confused than before.

Procrastination. So what do you do? If you're like most people, you just don't do anything. You throw your hands up in despair. You stall. You wait. You stall. You eavesdrop on others you think may know more than you. In short, you procrastinate, wishing for the right answers to magically appear.

at some super hero will swoop down from the sky and tell you exactly what steps to take to market your business without

You see that there is opportunity out there for increasing your business, but you just don't know where to start.

The Power of Social Media

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Marketing your business through social media gives you power in a number of ways. In fact, social media is so powerful, and so all-encompassing, that we can't share every benefit with you in one article. That's powerful!

Social media solves many problems for the small business owner, entrepreneur and sales person. The key is identifying how to harness its solutions for fast implementation and immediate usage.

What are the typical small business problems?

1. Not enough money to advertise.
2. Expense of reaching large number of people.
3. Locating those in target market demographic.
4. Lack of adequate staff to help with marketing.
5. Need for systematic processes to manage inbound business.
6. Limited time to perform sales, marketing and networking tasks.
7. Expertise limited to certain areas.
8. Lack of trained sales staff.
9. No credibility to media outlets.
10. Expense of advertising.
11. Undeveloped relationships with those in industry.
12. Need for mentors and advisors.
13. Traditional advertising methods are no longer effective.

Social media helps the small businesses and sales people to do every day tasks faster, easier and more effectively.

Helps you to keep a running conversation with a large number of people.

Helps you to share data, information about your products & services to a large number of people.

Helps you to communicate with a large number of people on a wide range of levels.

Helps you to locate people based on a wide scale of demographics, interests and other attributes.

Helps you to target, track and maintain connections with an infinite number of people worldwide, long term.

How Social Media Saves You Time

>> Gives you the news you need at your fingertips.
>>

Bringing people together.

There is power in bringing people together. A unified group of people sharing ideas and information relevant to a particular topic or theme creates a collective voice that cannot be denied.

Social media is like a billboard.
Social media is advertising
Social media is a sales tool
Social media is a real-time communication tool.

1. Brand yourself
2. Locate your audience / Build community
3. Captivate your audience
4. Bond with your audience
5. Convert audience members to
6. Continuous engagement with audience / community
7. Listen to your audience.
8.

Benefits of Synergy Coaching Services

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1. Coaching Services are conducted by dotJenna, who is an Internet Expert.
dotJenna is an internet expert. She has been handling web design, web development, search engine optimization, web content writing and lead generation for real estate agents and small businesses since 2004. She understands the technical aspects of the web better than the typical sales coach. She is proficient in HTML & CSS, manages projects in PHP, MySQL, JavaScript, jQuery and Ajax. In addition to being a Social Media Sales Coach, dotJenna is also President & CEO of The Marketing Shop.com, a Website Design & Hosting Firm.

2. We understand web marketing, and the changing attitudes of consumers.
Marketing on the web is different than marketing face-to-face, or through traditional print marketing. Things are changing, and we offer the insight into the new mindset of the marketplace.

3. We help you stay on the cutting edge of internet marketing.
We are always staying ahead of the ever-changing world of internet marketing, and now social media marketing.

4. We teach the big picture. Many social media coaches teach you to use Facebook, but very few social media coaches and trainers are teaching all facets of social media marketing and selling from branding to long-term engagement and lead generation.

She is an idea person. We bring all our ideas to the table.

I help them build their brand using social media tools.

Branding is not just for businesses anymore. Your personal brand defines you.

Today, even if you're not a company, but a sales person or a real estate agent, you need a personal brand for selling, marketing and engaging through social media.

2. I can help them get business.
3. I help them to avoid typical mistakes of new social media marketers.
4. I show them the fastest root to building relationships and engaging with their target market.
5. I can show them faster ways to locate their target market.
6. I show them ways to bond with their target market.
7. I teach people to produce valuable content that captivates people in their audience.
8. I teach basic web skills.
9. I help them to "come to life" on the web.
10. I teach you how to make your prospects interested in what you have to say.
11. I help you to "connect the dots."

Personality Types for TMS

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1. Newbie

No Facebook Account - Totally foreign to computer. Great at sales.

2. Social Facebook

Facebook account, uses socially only

3. Got it all together

Person who is using FB and other social media sites, thinks they know everything and are doing all they can.

Objections to Social Media Marketing

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Many times the prospect is tangled in a web of excuses, or "defenses," I should say. They are afraid to take the time to really learn what they are doing through social media. There are many hinderances for people to use new tools that will help their businesses succeed. So far, these are the ones I have encountered. Can you think of any more? If so, let me know in the comment area below.

1. I can't afford it.
When times are tough, marketing becomes more crucial than ever. Thankfully, today we have the option of taking advantage of social media sales & marketing. Social media offers the the most efficient and affordable marketing on the planet. If you know what you're doing, you can build a name for yourself quickly, and you can saturate the market with your brand message faster than any other time in the history of mankind.

2. It's too expensive.
What is it worth to you to build your brand among your target market to the extent that everyone knows your name and likes you?

3. My target market isn't on the web.

Is your target market online? If not, drive them to your online community. Initiate the process.

4. Not sure what I'm doing.

We work with people every day who are not sure what they need to do, and lack computer skills and internet know-how. This is why we are here. We help those who are beginners, all the way to advanced level, helping you to build your brand, get in front of your audience and close deals through social media.

5. I can do it myself.

Sure, you can probably do social media yourself. It's pretty easy to use the social media tools, however, it's one thing to understand how to use the tools of social media, and quite another to know how to actually sell and market yourself and/or your business through social media. Today's consumer is different, and it's important that you understand the nuances of selling through the internet as opposed to selling face-to-face. Sure, you could teach yourself over time, however, my coaching services help you cut-to-the-chase and learn what you need to know quickly so you suffer from fewer initial mistakes, less down-time and less wasted time.

6. I don't have any extra time.

Social media is not an option that can be excused away by the lack of time. Not having time to use a super-fast, super-effective new technology that the entire world is embracing is more like a cop-out, or hiding your head in the sand. Do you have time to use your cell phone? Do you have time to look something up on the computer instead of the phone book? Do you have time to drive your car instead of riding a bike? If so, then you understand why you definitely have time for social media.

No TIME for social media? Do you use email instead of mail? Car instead of bike? Cell or carrier pigeon? Make time.

7. I do not believe it's effective.
Social media is an effective means of networking and communication. The internet itself has increased our capacities to the level of the industrial revolution. It opens networks, connected the world and helped us to exchange information and ideas rapidly.

"Social media is a big deal, and it’s revealing a giant shift in media, marketing, politics, relationships and culture. " ~ Brian Clark

8. I don't think it's the best use of my time.
If you're in sales, then much of what you are already doing can be done more efficiently using the web and social media. We teach people how to digitize their sales process and use the viral mechanisms of social media to increase the effectiveness of their existing processes. For example, you can use Twitter to follow up with prospects and clients. You can invite people to events using EventBrite and Facebook, you can keep track of those you call on regularly using Facebook and LinkedIn. The options for increasing productivity and efficiency are astronomical.

9. There is a young person in my office who will do it.

Social media marketing takes special skills. It's not just about the technical skills needed to build Facebook pages, Twitter accounts and RSS Feeds. Social media is about marketing and selling online. You need someone with experience in sales and marketing on the web. You need someone with excellent writing skills, strategic thinking ability, and an understanding of how people tick. You need more than a great techie. You need a well-rounded, experienced marketer to bring results.

10. I can barely turn on the computer.
It's okay if you can barely turn on the computer. We work with people every day who are new to the internet, new to the computer and just getting started. We will help you, step-by-step to sign up for the social media accounts that you need to generate business for your company. Our Synergy Super Social Sales 3.0 Basic Program is designed for beginners, and able to teach you everything you need to know to excel online quickly and smoothly. You will love it!

11. Computers are cold and impersonal.

Computers are tools in the hands of people. If you have experienced computers as being cold and impersonal, that's because you haven't delved into Web 2.0, that is, the social web. The social web capabilities discovered through social media has changed the way the web works, and caused people to become more open, friendly and receptive. Relationships are being formed quickly and more significantly than those built face-to-face. I have met many people online in person and made great, lasting friendships and clients.

12. I am going to teach myself.

You can teach yourself the basics, but social media is so much more than that. You need to know how to MARKET your business on the web, which is totally different from face-to-face sales or print marketing. The web requires a whole new set of rules. The social media phenomenon has changed the consumer. It's no longer business-as-usual. You need to know what you;re doing. dotJenna has been working in web marketing for close to 10 years, and she's well-versed in new media marketing. We can help you reach your goals faster and more smoothly -- within 30 days, as opposed to the year or more it would take you to learn all the lessons we provide. There is no short-cuts when it comes to success. You need to know the right steps to take, you need an expert on your side.

13. I am getting clients already through social media.
If you are getting clients already through social media, that's GREAT! However, think of it this way: If you're already getting clients with your own efforts, and you're not an expert in social media marketing, just think of the added results you could get if you were to invest in a qualified expert to handle your social media for you. There could be tweaks to make that could bring you extra business and take you to the next level. If something is working, it is wise to allocate more resources to that source in order to bring about even more results.

14. I am too busy as it is.

You may be too busy now, but that will likely not always be the case unless you maintain a consistent marketing strategy. It's important to market your business steadily, in good times and bad, to keep things balanced and keep you from having to stop production time to focus on generating new clients later. If you don't want to get any business, and your company is winding down, that's another story.

15. I don't want to waste money.
Nothing is worse than wasting money. Nothing is worse than trusting someone to handle your marketing, and getting nothing out of it. Nothing is worse than being a fool and getting ripped off. This may have happened to you in the past, I'm sure it's happened to al of us. However, it's crucial that we not make sweeping judgments when we are wronged in business. There are some opportunities out there that will, in fact, deliver results. Social media marketing is one of those options that uses the efficiency of the internet to build your brand and bring you results easier, faster and more powerfully than ever. You cannot go wrong when you invest in getting educated in web technology, marketing and branding.

16. I need to read more, learn more, watch you more.
Procrastination is a dangerous state of being, especially in business. Right now, social media is new and the road to success is wide open. If you wait too long, you will miss the boat. Eventually, everyone will be jumping on the band wagon and shouting in the crowd about their business and being successful through social media will get harder and harder. Why not improve your chances of success by getting educated now, and learning to make your brand stand out using the rapid communication capabilities of social media? Why not gain leeway, traction and market share now, while your competition is "waiting to see?"

17. I want to find someone else to pay for it.
If you are in sales, it's a great idea to have your company pay for your social media training, however, while you're waiting on the higher-ups to make their decision, you're losing valuable traction time. The social media ship is sailing onto the harbor and you're missing it! It's better to go ahead and invest in yourself immediately, and request that your boss reimburse your expenses. There is no substitute for quality training and expert advice. Right now is the time to take advantage of what social media can do to boost your name, increase your sales and put money in your pocket.

18. I need to figure out what I'm going to do.
You may not yet know exactly what to do, that's why coaching and training is so important. Without the proper understanding of the web and social media marketing, you will not be able to make the best decisions on what products or services you want or need to make your business shine online.

19. I'm a new agent.
A new agent can gain the same leverage as an experienced agent or sales person with 20 years in the industry. Social media puts everyone and every business on a level playing field. It's about relationships, engagement and accessibility. It doesn't matter how large your budget, all that matters is you have the skills to reach people and draw them into your message.

20. I'm about to go talk to someone else.
It's understandable to talk to more than one expert before making a decision about what social media coaching and training solution you will choose. It's wise to choose coaches that have experience in sales and your industry.

21. I am so busy, I can't think.
There are ways we can use social media tools to digitize your current processes, which will make you more efficient. It's like "killing two birds with one stone." Social media, however, allows us to kill 10 or more birds wit one stone! We can help you prioritize your tasks and motivate you to put social media sales and marketing activities at the center of your processes, to make what you're doing now more efficient, and make you more successful than ever--in less time.

22. Facebook is a waste of time.
You are right. Facebook can be a grave waste of time, if you are unsure of how to use it. This is why we offer sales and marketing training for social media sites such as Facebook, Twitter and YouTube. We can show you how to make the most of your time on Facebook, and actually use it to generate business. We can show you how to niche out your network, and get in front of prospects you've only dreamed about reaching in the past. We can help you shine among your target market, and outshine your competitors. We can help you take your business to the next level. Any tool is just a tool. You can waste time with a screwdriver... but if you have skills, and know how to use other tools too, then you can build something beautiful.

23. Not sure if that is something I want to do.
It's understandable to be confused and hesitant when it comes to something new. Social media is a daunting

24. Need to know what I'm asking you to do.
Our Coaching services are designed to show you what to do, so you don't need to worry. We have a proven system that will help you to brand your business, locate your target audience, captivate your audience and convert them into customers. Our system is one-of-a-kind, and based on years of sales experience and web marketing knowledge. We will help you devise a plan that is custom to your business and that meets the needs and wants of your prospects.

25. That's alot of money.
If may seem like a lot of money to spend ($500 per month) for Social Media Coaching, however, once you learn it, you don't have to learn it again. We teach principals that are tried-and-true, proven to be effective for web marketing, social media sales, lead generation and branding. Our system uses traditional marketing expertise, combined with high-tech web techniques. The knowledge you gain through coaching helps you well into the future, no matter what business you are in. Also, if you consider the sales you will make, and the notoriety you will gain, the price to learn the tricks-of-the-trade is peanuts by comparison.

26. Want to wait and see what happens.
What if the farmer said during the harvest season, oh, I want to wait to see what happens? All the harvest would be dead and gone by the time he gets to it. You can't wait. when opportunity is at your doorstep, it's important to take quick, decisive action immediately.

There is no better time than now to take advantage of social media for building your brand and generating business. Why? Because we are at the beginning stages. As time goes by, more and more people will be using social media and its value for each individual brand will deteriorate. Now is the time to "take market share," to build your brand name through social networks, and build a community around your name. Waiting until the future can be detrimental to your success.

27. Not the right time now.
If it's not the right time now, when will it be the right time? Many times people use their lack of time as a cop-out or way to procrastinate. It's important in business to take decisive action when opportunities arise. Stalling could result in your loss of market share, and momentum for later. Waiting for perfect circumstances can result in losing out on opportunity to take your business to the next level.

28. I don't have any sales in the works.
If you don't have any sales in the works, then marketing is a great way to increase your sales opportunities.

29. I don't feel comfortable.
New things always make us feel uncomfortable, but that's not always a bad thing. Many times, it's when we stretch and do what makes us feel uncomfortable, that we achieve our dreams. It is not always easy to learn new things or do new things, but if what you're doing is effective, then it's worth it to overcome your feelings of being out-of-sorts. One thing about social media training, coaching and consulting, is that it is designed to inform you, so you will feel more comfortable in the future. Once you understand how easy it is to market yourself on social media, you'll feel like a new, smarter person!

30. I am intimidated by the learning curve.
Learning new things is not easy, but once you learn what you need to know, it's well worth it. We are able to work with you to show you step-by-step the things you need to do to market your business on Facebook. If you're not the one to do it, then we can also train your staff. We also have Social Media Maintenance services where you don't have to lift a finger. We do all your social media for you! Don't let your lack of knowledge stop you from taking advantage of the rapid relationship-building opportunities through social media. Take charge now! Get yourself online!

31. Social media can be done by anyone.

Social media is an art. The social marketing process combines a number of important skills and more than a little talent to get the job done effectively. A successful social media campaign requires that you:

1. Brand Yourself
2. Attract, Captivate & Convert Target Market
3. Continuous Engagement

Social media requires expertise in the areas of sales, writing, web marketing, general marketing, branding and genuine human interaction. These skills are not found in your typical “techie.” You need a professional to kick-start your social media campaign and set a pattern for you and your staff members to later follow.

Why wait another moment! The time is NOW to TAKE ADVANTAGE of the rapid relationship forming abilities of social media. Learn from the best! Call us today to talk about our Personalized Coaching Services. 972-510-9177

Problem Solving

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The man who drives himself further once the effort gets painful,
is the one who will win (Roger Bannister - Runner of the 4 minute mile)

When building a worldclass team and company, it is important that each team member possess the ability to solve problems, think critically and respond creatively to issues that arise. Many times in smaller organizations centered around a sole-proprietor or entrepreneur, there is a tendency to look to the founder for solutions to issues that arise. Looking to someone else to give you instruction doesn't help you to develop as a team or an individual. While it is easier to pass problems along to others and expect them to provide solutions for you, that is not the best approach to problem solving.

Problems Will Occur
Problems will occur in any business or organization. What sets your company apart from the rest is the creative ways you use to solve everyday business issues. These problems can also be described as "resistence." Problems are resistence to getting the job done with excellence. When faced with resistence, it is important not to buckle, but instead to take steps necessary to solve the problems you face in your job.

Passing the Buck
The natural tendency when faced with particularly complex or confusing problems is to pass the problem to someone higher in the chain of command. This is deterimental to the success of any organization. It's crucial that you as a participant team member are able to take ownership of your entire realm of responsibility and to solve problems within that realm and beyond. Everyday brings a new opportunity for you to learn more and to solve issues that were impossible to you yesterday, but only if you step outside of the box and solve problems on your own without being rescued by team leaders.

Choosing Discipline over Comfort
Achieving goals requires that you chose discipline over comfort. It's more comfortable to complete easier tasks and save harder ones for later. It's more comfortable to allow difficult problems to become time critical so that your own responsibility is absolved by necesity to get the job done. This is not the way of a worldclass company. In a worldclass company where all team members are committed to excellence, each participant puts forth their best effort on the most difficult problems, sharing in the responsibility for resolution and taking ownership of his or her work agenda.

Problem Solving
Try to solve a problem before it occurs. Do this by taking time to pinpoint potential sources of inefficiency within your realm of work. Create contingency plans to tackle hurdles that may potentially arise.

Most problems have more than one solution. Try to determine three alternative solutions to the problem you face, then choose the best solution based upon:

Best Solution
Fastest to Implement
Least Cost
Provides the longest-term benefits

When solving a problem, play the game of "what if." Think the problem through and try to determine what different outcomes you are likely to anticipate.

Day to day Problem Solving

If you are faced with an issue that you're not sure about, you have a problem that's just itching for a solution.

1. Pick up the phone and call someone.

2. Google it.

3. Step back and consider the big picture and the ultimate purpose of the task.

4. Don't be afraid of mistakes

5. Organize components of the problem.

6. Analyze components of the problem.

7. Figure out what information you need.

8. Find alternative sources for information.

9. Brainstorm different solutions.

10. Do something!!! Don't save it for later.

Turn Obstacles into Opportunities

Large & Small Problems
Some problems are larger than others. You use the same processes for small problems as big ones, only your decision making process is faster.

Other Resources

Steps to Decision Making