Webinar Titles

1. 7 Steps to Social Media Sales Success


2. Social Media Branding


3. Social Media Content Strategies


4. Blogging


5. Social Media Audience


6. Facebook Marketing


7. Advanced Facebook Marketing


8. Twitter Marketing


9. LinkedIn Marketing


10. YouTube Marketing

People Who Need Social Media Training

Who Needs Weekly Webinars?

1. Real Estate Agents


2. Mortgage Brokers


3. Insurance Agents


4. Sales People


5. Recruiters


6. Large Sales Teams


7. Entrepreneurs


8. Small businesses


9. Media


10. Job Seekers


11. College Students


12. dotJenna's Coaching Clients


13. Non Profits


14. Coaches


15. Writers, Reporters, Media


16. Title Companies

Why People Procrastinate

They don’t feel enough pain to make a change
They are too busy and just forget
They don’t feel that the perceived value outweighs your asking price
They are just lazy

8 Universal Motivations

1. To be wealthy
2. To be good looking
3. To be healthy
4. To be popular
5. To have security
6. To achieve inner peace
7. To have free time
8. To have fun

12 Step to Sales Letter

Results-oriented sales letters will need to address some or all of these objections to be effective. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. The 12 steps are:

1. Get attention
2. Identify the problem
3. Provide the solution
4. Present your credentials
5. Show the benefits
6. Give social proof
7. Make your offer
8. Inject scarcity
9. Give a guarantee
10. Call to action
11. Give a warning
12. Close with a reminder
Each of these 12 steps add to reader’s emotions while calming their fears.

Sales Hurdles

1. “You don’t understand my problem”
2. “How do I know you’re qualified?”
3. “I don’t believe you”
4. “I don’t need it right now”
5. “It won’t work for me”
6. “What happens if I don’t like it?”
7. “I can’t afford it”

Cost / No Money Objection

Many would-be social media success stories are thwarted by the lure of "FREE Marketing." These hard-working, go-getter personality types just plow ahead without a map, hoping to learn by trial-and- error, to get ahead without investing the time, energy and effort needed to make sure all your future efforts are on the right path to where you want to go.

Remember, that's not the way life works. The world rewards those who are well prepared, well trained and well EQUIPPED with the right experience, knowledge and mastery of the tools at their fingertips.

What if you were in need of a reliable computer for your business and you went to the local Apple Store and they were offering 2 computers that day. One is 100% free, the other is $1500. Which would you want for your business computing? The wisest choice is the one that costs money, knowing that nothing in life comes cheap, easy or free.

When it comes to social media, many professionals are like the first situation, wandering aimlessly through social sites, not sure of how to achieve results, and not even knowing where they're going, what they're doing or why they're doing it. These well-meaning people are more like drifters hitchhiking, hoping to find a way than precision race cars poised to win the race to the finish line of success.